Tier 2 Local SEO

Marketing Techniques

Why You Need Tier 2 Local SEO


For businesses located in areas with populations of 600,000 or fewer, Tier 2 SEO from William Jones Marketing presents an exceptional opportunity to enhance their online visibility and outperform local competition. This comprehensive SEO package is meticulously designed to provide robust search engine optimization tailored to smaller markets, ensuring that your business not only gains visibility but also drives engagement and conversions. Let’s delve into the specific reasons why Tier 2 SEO is essential for your business.

Month 1: Laying a Strong Foundation

The first month focuses on setting up your Google My Business (GMB) profile for success. A one-time GMB optimization ensures that your business is presented in the best possible light, making it easier for potential customers to find and trust you. Regular GMB maintenance, coupled with five engaging posts every week, keeps your profile active and relevant. Additionally, the package includes 200 citations and 200+ branded press releases, establishing a solid online presence and boosting your credibility. With 10 guest posts on high Domain Authority (DA) websites and 20 blogs per month, your business will benefit from high-quality backlinks and fresh, engaging content that attracts and retains customers.

Month 2: Building Momentum

In the second month, the focus shifts to further strengthening your online authority and visibility. The Batch Geo Stack technique enhances your geographical relevance, making your business more prominent in local searches. The Tier 2 power-up backlinks blast provides an extra layer of backlinking strength, pushing your site higher in search rankings. Maintaining the momentum with another 20 blogs and weekly GMB posts ensures consistent content flow and audience engagement, reinforcing your business’s authority in your niche.

Month 3: Enhancing Local Prominence

The third month introduces Geo Prominence Boosters and Google Maps Boosters, strategies designed to enhance your business’s visibility in local searches and on Google Maps. This increased prominence helps potential customers easily locate and choose your business over competitors. With an additional 200 directory listings, your business gains more touchpoints across the web, further solidifying your local SEO efforts. Consistent content creation continues with another set of 20 blogs and regular GMB maintenance, ensuring sustained engagement and relevance.

Comprehensive Ongoing Support

Throughout the duration of the Tier 2 SEO package, William Jones Marketing provides a suite of essential SEO services to keep your website in top shape. This includes technical SEO audits and fixes, content duplicate checks, initial backlinks analysis, and mobile usability checks. Competition analysis and keyword research ensure that your strategies are always ahead of the curve. Title and meta tags optimization, along with comprehensive on-page and content optimization, maximize your site’s performance. Regular reporting keeps you informed of progress and results, offering transparency and insights into the effectiveness of the SEO efforts.

In summary, Tier 2 SEO from William Jones Marketing is an ideal choice for businesses in smaller markets looking to establish a dominant online presence. With a well-rounded approach that covers all critical aspects of SEO, from technical fixes to content creation and local search optimization, your business will be well-equipped to attract and retain customers, ultimately driving growth and success in your local market.



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Let our team of SEO experts handle your needs and requirements. We will have a transparent approval process so you can assure the work quality.


We are all about producing top results. Our project manager will be sending regular updates so you are updated on our progress.


Google My Business (GMB) Optimization and Maintenance:

  • Initial GMB Setup and Optimization: Start with a comprehensive one-time optimization of your GMB profile to ensure all information is accurate, appealing, and optimized for search. This includes adding high-quality images, relevant business information, and optimizing categories and services.
  • Regular GMB Posts: Maintain engagement and activity with five posts per week. These posts should include updates, promotions, events, and relevant content to keep your audience informed and engaged.

Content Creation and Distribution:

  • Consistent Blogging: Publish 20 high-quality blogs per month. These should be well-researched, engaging, and relevant to your target audience. Regular blogging helps improve your site’s SEO, keeps your content fresh, and attracts organic traffic.
  • Guest Posts: Secure 10 guest posts on high Domain Authority (DA) websites with traffic. This not only builds your backlink profile but also drives referral traffic from authoritative sites, enhancing your brand’s credibility.

Link Building and Citations:

  • Citations: Obtain 200 citations from reputable sources. Citations are mentions of your business name, address, and phone number on other websites, which help improve local search visibility and credibility.
  • Branded Press Releases: Distribute 200+ branded press releases to boost your online presence and generate backlinks. Press releases can help increase brand awareness and drive traffic to your site.

Avanced SEO Techniques:

  • Batch Geo Stack: Implement Batch Geo Stack techniques to enhance your geographical relevance and improve local search rankings. This involves creating geo-tagged content and using local keywords strategically.
  • Power-Up Backlinks: Execute a Tier 2 power-up backlinks blast to strengthen your backlink profile. These additional backlinks provide extra authority to your existing backlinks, helping to boost your overall SEO performance.
  • Geo Prominence and Google Maps Boosters: Use Geo Prominence Boosters and Google Maps Boosters to increase your visibility on Google Maps and local search results. This helps potential customers find your business more easily.

Directory Listings:

  • Directory Listings: Add your business to 200 directory listings to increase your online presence. Directory listings help improve your local SEO by providing additional backlinks and making your business more discoverable.

Technical and On-Page SEO:

  • Technical SEO Audit and Fixes: Perform regular technical SEO audits to identify and fix any issues that might affect your site’s performance. This includes checking site speed, mobile usability, and crawl errors.
  • Content Duplicacy Check: Ensure all content is unique and free from duplication to avoid penalties from search engines.
  • Initial Backlinks Analysis: Analyze your current backlink profile to understand its strengths and weaknesses and to plan future link-building strategies.

Advanced Technical and On-Page SEO:

  • Mobile Usability Check: Ensure your website is mobile-friendly, providing a seamless experience for users on all devices.
  • Competition Analysis and Keyword Research: Continuously analyze your competitors and conduct keyword research to stay ahead in your market.
  • Title and Meta Tags Optimization: Optimize your title tags and meta descriptions to improve click-through rates and ensure they are aligned with your target keywords.

Further Technical and On-Page SEO:

  • Content and On-Page Optimization: Regularly update and optimize your website content and on-page elements to maintain relevancy and improve SEO performance.
  • Regular Reporting: Provide detailed and regular reports to track the progress and effectiveness of your SEO efforts.

What Makes Us Your Top Choice?


Our SEO services prioritize safety with a track record trusted by over 5,000 website owners. With zero reported Google penalties, rest assured your website is in good hands.


From crafting tailored SEO strategies to executing them flawlessly, our team ensures your website stands out on Google’s first page.


You’ll have a dedicated account manager overseeing your project’s progress and addressing any queries you may have along the way. 


Our pricing is competitive and transparent, offering hassle-free consultations and no long-term commitments.

Frequently Asked Questions